This position is now closed for applications

Kernow HR is supporting ICE Recumbent Trikes in their search for a Managing Director 


Managing Director - Falmouth, Cornwall


Salary:    £90,000 (DPE)
               Company Car (Electric)
               EOT dividend


This is a rare opportunity to lead an exciting new chapter in ICE Trikes journey, as they transfer to becoming an Employee Owned Trust (EOT) organisation, as the Managing Director in a successful and well-established innovative business in Cornwall.

The new Managing Director will work with a newly appointed Trust Board, with a remit to manage the day to day business, and work with the existing team to continually evolve and develop our service and products.

ICE Trikes is a manufacturer of the world’s largest range of recumbent trikes, offering new product ranges that go from entry level to extreme adventure. ICE trikes have played their part in setting world records, cycling to the South Pole, touring the globe in supreme comfort, and winning countless races as well as enabling people to enjoy their daily commute or a relaxed trip to the shops.

The business turns over circa. £5 million and employs 35 people across the factory, distribution, and service centre.  They are in a strong position in Cornwall, with a steady growth trajectory but there is excellent potential to extend the client base and geographic reach with the continued development of their products.  They have a highly committed senior management team who will support the new Managing Director, ensuring that day-to-day operations run smoothly.

Your Role

As Managing Director, you will be responsible for the overall performance of the business, driving the culture and passion for our products.


Key areas of responsibility are:


  • Leadership that motivates the team and day to day management that promotes a productive, safe, inclusive, and supportive workplace.


  • Support and maintain agreed sales and margin targets for the company.


  • Implementation of a marketing strategy that promotes the organisation’s full range of services to its target clients and supports the sales drive.


  • Lead implementation of processes/systems to support Global Trade and Retail Management policies, ensuring efficient purchasing and distribution strategies.


  • Monitoring performance trends in sales, margin, manufacturing and then acting on this analysis to mitigate emerging risks and innovating to capture emerging opportunities.


  • Implementation of Lean Manufacturing goals and strategies for improving the operations and processes within the organisation.


Your Profile

You will have operated at Managing Director or Senior Manager level with exposure to a full range of experiences across a global retail market.  As a result, you can demonstrate a track record of:


  • Being a self-starter with hunger to achieve and innovate, with a positive can-do attitude and a passion for the product.


  • Experience in employing Lean methodologies and tools in order to accomplish business objectives.


  • Charisma and drive that generates trust and confidence in others and an ability to lead and manage teams in an inclusive way.

The role will be predominantly based in Falmouth with occasional hybrid work and global travel.


For a confidential discussion about the role please contact Shelley at Kernow HR on 0333 303 4749.


Closing Date: 10:00 am Monday 28th November 2022


1st Interview Date: 9th December 2022


Thank you for your interest, however we do not wish to engage with Agencies at this time.



How to Apply


If you consider you have the qualities, experience, and vision that we are looking for, then we would very much like to hear from you.


Before making your application, you will find further information here that you may find useful:


This guidance contains important information to help with your application:


Please send your CV along with a document (both no longer than 2 pages) completing the following questions to: apply@kernowhr.uk – entering your name in the subject box.


  1. What past experiences whether personal or professional, do you feel support your application?

  2. What is it about the role of Managing Director that resonates and has encouraged you to apply for this position?

  3. What would you like to highlight from your CV/Experience that you feel will make you stand out from other candidates?




  • To process your application, you must be eligible to work in the UK. Please confirm this in your application email.

  • Following shortlisting we will ask you to provide details of two referees – we will only approach these for candidates proceeding to final interviews, and with prior permission.


  • Before final interview it will be a requirement to agree to full background checks from an external source.


  • Following long listing you will be contacted by Shelley at Kernow HR to update you on the status of your application.


We welcome applications from people with a diverse variety of backgrounds and identities. We are committed to equality of opportunity for all and do not discriminate on the basis of race, religion, colour, gender, age, disability, sexual orientation or marital status.


If you require any adjustments to the recruitment process, to enable you to perform to the best of your ability, please let us know when completing your application.


If you have any queries, please email apply@kernowhr.uk

Right to work in the UK

It is a criminal offence to employ an individual who is not entitled to work in the UK. By applying for the position, you are confirming you have the right to work in the UK.

Data Protection

The Company shall process your personal data in accordance with any applicable data protection laws which impact or legally apply to the processing by the Company of your personal data whether it is received, held or processed by the Company during the recruitment process, your employment or thereafter at all times.


When the Company processes your personal data, it may do for the following reasons: -

  • Contacting you to advise of the outcome of your application and arrange interviews (as applicable)

  • Providing you with a safe environment in the event you attend site

  • To assess your suitability for a role within the Company

  • To hold your details on file for potential future vacancies, in which case candidates will be advised.

The Company may also process your personal data where it is in the Company's legitimate interests to do so or in circumstances where it is legally permitted to do so for records and audit purposes. This may include (without limitation) seeking background checks including social media sites and employment references.

Please note without the document answering the 3 questions above, your application will be deemed incomplete.